# QualTruth

> QualTruth is the end-to-end mystery shopping platform: AI-assisted questionnaires, wave planning, a mobile shopper app, five-stage quality assurance and a branded client portal — in English and Arabic.

QualTruth ("Mystery shopping. Real impact.") is mystery shopping software built by cood.ai (https://cood.ai). It covers the whole programme lifecycle — questionnaire design, visit planning, fieldwork, quality assurance and client reporting — in one platform, with full English and Arabic (right-to-left) support.

## Key facts

- Category: mystery shopping software / customer-experience and service-quality evaluation platform
- Users: mystery shopping agencies, in-house customer-experience and quality teams, government service-quality units
- Industries: Government services, Retail, Banking, Hospitality, Telecom, Automotive, Healthcare, Food & beverage, Real estate, Utilities, Airports & transport, Luxury
- Languages: English and Arabic across every portal (admin, questionnaire builder, shopper, client)
- Deployment: hosted by QualTruth, in the customer's own cloud, or fully on-premises (Docker containers)
- AI: optional (Gemini or OpenAI); used only to draft, refine, logic-check and translate questionnaires. AI never scores visits, and visit answers, evidence and shopper data are never sent to AI providers.
- Pricing: not published. Each programme is quoted individually — request a quote at https://qualtruth.com/contact?type=quote
- Demo: https://qualtruth.com/contact?type=demo

## Portals

- **Admin** (Operations teams): Run clients, programmes, waves, assignments, QA and reporting from one command centre.
- **Builder** (Questionnaire designers): Design scored, bilingual evaluation forms with logic — or let AI draft them from the brief.
- **Shopper** (Field evaluators): Receive assignments, read the brief, complete the visit and upload evidence from a phone.
- **Client** (Your customers): See approved reports, scores and evidence — branded, scoped and in their language.

## How it works

1. **Brief** — Drop in the client brief. AI drafts a scored questionnaire in English and Arabic.
2. **Structure** — Import the client’s regions, branches and services. Map questionnaires to targets.
3. **Wave** — Open a wave, plan visits per target and bulk-assign shoppers.
4. **Visit** — Shoppers complete the evaluation on their phone, with photos and video as proof.
5. **Verify** — Supervisors, validators and project managers check, correct or return each visit.
6. **Reveal** — Approved reports go live in the client’s branded portal — with trends across waves.

## Quality assurance chain

1. Shopper — Submits visit + evidence
2. Field Supervisor — Checks completeness
3. Validation — Verifies answers & scoring
4. Project Manager — Final approval
5. Reporting — Released to client

Any reviewer can return the visit to the shopper with feedback. It re-enters the chain after resubmission.

## Features

### Questionnaire Studio

A full visual questionnaire builder with scoring, logic, themes and translations — built for evaluation checklists, not just surveys.

- Drag-and-drop designer with live preview on desktop and mobile
- Weighted scoring per answer option, section and questionnaire
- Visual logic studio for skip, show/hide and branching rules
- Theme editor to match every client’s brand
- Translation studio for side-by-side English and Arabic
- Advanced question types: Conjoint, MaxDiff, embedded video
- Versioning, JSON editor and a reusable questionnaire library

### AI Co-pilot

Turn a client brief into a scored questionnaire in minutes. AI drafts, refines, checks logic and translates — your team stays in control.

- Draft a questionnaire from a written brief
- Upload briefs as Word, Excel or PDF — parsed automatically
- “Refine with AI” to rewrite, restructure or extend questions
- AI logic check that flags broken or contradictory rules
- One-click machine translation of every string
- Optional and switchable: Gemini or OpenAI, or turn it off entirely

### Programmes & Waves

Model any organisation — regions, branches, channels, services — and run evaluation waves against it with a guided plan-and-assign flow.

- Unlimited clients, each with its own hierarchy of levels and nodes
- Import organisation structures straight from Excel
- Programmes split into numbered waves (1/3, 2/3, 3/3…)
- Map questionnaires to exactly the right hierarchy targets
- Bulk-assign many shoppers to many tasks in one step
- Wave dashboards with readiness, KPIs and the next best step

### Shopper App

A mobile-first portal for evaluators. Clear instructions, evidence capture and a fast survey flow — so every visit comes back complete.

- Personal assignment inbox with due dates and status
- Per-assignment briefing and scenario instructions
- Photo, video and file evidence attached to answers
- Visit metadata: timestamps, device and browser details
- Accept or decline assignments with a reason
- Revision feedback when a supervisor returns a visit
- In-app and email notifications with due-date reminders

### Five-Stage Quality Assurance

Nothing reaches a client until it has been checked. Every visit moves through a server-enforced chain of review with a full audit trail.

- Shopper → Field Supervisor → Validation → Project Manager → Reporting
- Inline answer corrections with tracked QA issues
- Return-to-shopper with written feedback — and resubmission
- Workflow transitions enforced on the server, not just in the UI
- Every change recorded in the audit log

### Reports & Insight

Board-ready reports generated from verified data: executive summaries, key findings, section scores and visit-by-visit comparisons.

- Executive header, KPI row and auto-generated key findings
- Section and question-level score breakdowns
- Visit comparison reports: current vs previous, trend by visit
- “Attention areas” — the questions that hurt the score most
- Custom score bands and colour codes per client
- Evidence gallery alongside every answer
- Export to branded PDF and Excel

### Client Portal

Give every client a branded window into their results — only after final approval, and only for the parts of the organisation they may see.

- Released reports and assignment detail, nothing in-progress
- Access scoped to a client’s hierarchy (region, branch, service)
- Client reviews and comments on released visits
- Client logo, colours and theme applied throughout
- English and Arabic interface for every viewer

### Governance & Security

Enterprise controls from day one: granular roles, scoped access, audit logs and a deployment model that keeps data where it belongs.

- Roles: super admin, manager, field supervisor, quality check, viewer, client viewer
- Granular, configurable permissions per role
- Full audit log of logins and data changes — exportable
- Hashed credentials and token-based sessions
- Cloud-hosted, your cloud, or fully on-premises
- AI is opt-in; visit answers and shopper data are never sent to AI

## Comparison

Typical capabilities by category of tool (individual products vary).

| Capability | QualTruth | Legacy mystery-shopping suites | Generic survey tools | Spreadsheets & email |
|---|---|---|---|---|
| Visual questionnaire builder with weighted scoring | yes | yes | partial | no |
| AI drafting from a brief (Word, Excel, PDF) | yes | no | partial | no |
| AI logic check & machine translation | yes | no | partial | no |
| Conjoint, MaxDiff & embedded video questions | yes | no | partial | no |
| Client hierarchy with Excel import | yes | yes | no | partial |
| Waves, visit planning & bulk assignment | yes | yes | no | partial |
| Mobile shopper portal with photo & video evidence | yes | yes | partial | no |
| Automatic email notices & due-date reminders | yes | yes | partial | no |
| Multi-stage QA chain enforced on the server | yes | partial | no | no |
| Return-to-shopper with written feedback | yes | yes | no | partial |
| Full audit log of every change | yes | partial | partial | no |
| Executive summaries & auto key findings | yes | partial | partial | no |
| Visit-by-visit comparison & attention areas | yes | partial | no | no |
| Branded, scoped client portal | yes | yes | no | no |
| Branded PDF & Excel export | yes | yes | partial | partial |
| Native Arabic (RTL) + English across every portal | yes | partial | partial | partial |
| On-premises or your-cloud deployment | yes | partial | no | yes |
| Per-client white-label theming | yes | partial | partial | no |
| Granular roles & permissions | yes | yes | partial | no |

## FAQ

### What is QualTruth?

QualTruth is an end-to-end mystery shopping software platform. It lets agencies, customer-experience teams and government entities design scored evaluation questionnaires (with optional AI drafting), plan visits in waves across branches and channels, collect evidence through a mobile shopper portal, verify every visit through a five-stage quality-assurance chain, and publish branded reports to clients — in English and Arabic, hosted in the cloud or on-premises.

### Who is QualTruth for?

Mystery shopping agencies that run programmes for many clients, in-house customer-experience and quality teams at banks, retailers, telecoms, hospitality and automotive brands, and government entities that evaluate the quality of public services — especially organisations in the Middle East that need full Arabic support.

### How is QualTruth priced?

Every programme is different — number of clients, locations, waves and whether you host it yourself. Tell us about yours and we’ll send a tailored quote.

### Can we host QualTruth ourselves?

Yes. QualTruth runs as containers on your own servers or your own cloud tenancy, or we can host it for you. Your data stays where your policies say it must.

### Is Arabic fully supported?

Yes. Every portal — admin, shopper and client — works in English and Arabic with right-to-left layouts, and questionnaires can carry both languages side by side.

### Is AI required? What data does it see?

AI is optional and can be switched off completely. When enabled, it only sees questionnaire content and briefs you choose to send. Visit answers, evidence, shopper details and client reports are never sent to an AI provider, and AI never scores a visit.

### Can our clients see results before QA is finished?

No. Reports appear in the client portal only after the final approval stage, and each client viewer only sees the parts of the organisation they are scoped to.

### We already run programmes in spreadsheets. Can we move over?

Yes. Organisation structures import from Excel, existing questionnaires can be rebuilt quickly with the AI co-pilot from your Word, Excel or PDF documents, and our team helps you set up the first wave.

## Arabic summary / ملخص بالعربية

QualTruth منصة لإدارة برامج المتسوق الخفي من البداية للنهاية: نماذج تقييم يجهّزها الذكاء الاصطناعي، وتوزيع الزيارات على المتسوقين، وتطبيق جوال، ومراجعة جودة على خمس مراحل، وتقارير تصل للعميل بهويته — بالعربية والإنجليزية.

QualTruth منصة لإدارة برامج المتسوق الخفي كاملة. تساعد الوكالات وفرق تجربة العملاء والجهات الحكومية على تصميم نماذج التقييم (ويمكن للذكاء الاصطناعي تجهيزها)، وتوزيع الزيارات على الفروع والمتسوقين، واستلام التقييم والصور من الجوال، ومراجعة كل زيارة على خمس مراحل، ثم إرسال التقارير للعملاء بشعارهم — بالعربية والإنجليزية، على السحابة أو على خوادمك.

## Pages

- [Home](https://qualtruth.com): overview of the platform
- [Features](https://qualtruth.com/features): every capability in detail
- [Compare](https://qualtruth.com/compare): QualTruth vs legacy suites, survey tools and spreadsheets
- [Request a demo or quote](https://qualtruth.com/contact)
- [الصفحة الرئيسية (Arabic)](https://qualtruth.com/ar)
- [المزايا (Arabic features)](https://qualtruth.com/ar/features)
- [Sitemap](https://qualtruth.com/sitemap.xml)